Project Challenge
SMART Recovery is an evidence-led recovery method underpinned by Cognitive Behavioural Therapy that has operated in Australia for over 20 years. Having historically reached people through partner organisations, health professional referrals and settings such as prisons, it holds a relatively low community brand presence.
To become the leading peer-led recovery movement in Australia, SMART commissioned a community survey to:
- Build an evidence base to support decision-making and brand strategy.
- Benchmark brand health and current versus ideal positioning.
- Measure community awareness, attitudes and stigma towards addiction.